project
red bull ny hq
year
2022
location
new york
environment
workplace
A once-generic suite of NYC offices was reimagined into a 12,500 SF workspace built for movement, collaboration, and momentum—an environment that reflects the brand’s adventurous spirit and the outdoor culture it supports. Instead of defaulting to private, fixed workstations, we designed a flexible landscape of open and semi-open zones that support working, learning, gathering, and hosting—shifting seamlessly throughout the day.
Arrival is treated as a moment: the elevators open directly into a reception and communal bar that anchors the space and sets the tone, layering branded product and sponsorship artifacts into an experience rather than a display. From there, the plan unfolds through intentional spatial choreography—warm materiality, reconfigurable furniture, and a balance of energetic commons and quieter pockets. Lush greenery is woven throughout to bring the outdoors in and support comfort and wellness, while exposed ceilings and a custom black lighting grid sharpen the industrial edge. The result is a workplace that feels alive—easy to adapt, easy to inhabit, and designed to hold everything from daily teamwork to speakers and evening events.
completed during shixa's tenure at ala studio. photo credit: magda biernat.
“Throughout my experience working with Shixa, deadlines were maintained, and work was completed within budget. In addition, where our internal team had specific feedback on design concepts, Shixa listened to our input, and we worked together to come to agreeable solutions. The result of our work together is a truly beautiful, warm and functional workspace that fully delivered on our brief, a perfect balance of design and function. The process Shixa managed was clear, smooth, collaborative and fulfilling. It was a joy working with her and we would no doubt look to work together again in the future for any additional design and architecture needs.”
Bill Connors
Executive Vice President & General Manager, Red Bull North America
“Shixa is of sound character, creative, disciplined, and dependable. I have been afforded the ability to witness her adaptability, communication, and problem-solving skills throughout this project. Shixa’s ability to manage our project from its inception was second to none and I could not have completed the build without her due diligence. If you are looking for a well-rounded individual with exceptional project management skills, you need look no further as Shixa would be the ultimate asset to your organization.”
Luis Marcial
Facilities Manager, Red Bull North America