INFORMALL

a name built on wordplay —
and a practice shaped by it.

inform – the act of listening.
form – the process of shaping.
informal – the imperfect and intuitive.
all – the people, place, meaning.

INFORMALL is a multi-faceted design studio working across space, brand, and systems. At the core of our practice are the four human dimensions: emotion, memory, energy, and story — subtle forces that shape how we design, how we notice, and how we connect.

We work on projects that range from homes and offices to hospitality spaces, retail concepts, brand identities, and digital tools. Whether we’re designing a physical space or a brand system, the approach stays the same: responsive, restrained, and grounded in context.

Each project begins as a conversation — open-ended and rooted in attention. We ask questions about how a space is used, how it feels, how it reflects what matters. We think about behavior, light, flow, memory, and material. We look at the overlap between how things look and how they live.

Some of our clients come to us with a strong sense of self but no clarity on layout. Others have a space and need help shaping its story. We meet them where they are — and build from there.

We work best with those who value clarity, trust the process, and are just as curious as we are.

SERVICES

  • Spaces that reflect how you live — not just how it looks, but how it feels to move through it every day.

    • Architectural + Interior design for renovations and new builds

    • Layout planning and flow optimization

    • Material and finish selections

    • Custom millwork and furniture design

    • Lighting, color, and styling direction

    • Design documentation and contractor coordination

    • Site visits and construction support

    • Sourcing and install day advisory

  • We help small and growing businesses shape environments that reflect who they are — thoughtful, brand-aligned spaces that support people and purpose.

    • Architectural + Interior design for workplace, studios, retail + hospitality

    • Spatial brand expression (fixtures, finishes, signage)

    • Programming and layout planning

    • Material palettes and finish strategy

    • Built-in and display design

    • Environmental branding and mood direction

    • Design documentation + vendor coordination

    • Spatial audits and brand alignment workshops

  • Design systems that reflect your values and grow with your work — from visual language to physical presence.

    • Naming and tone of voice

    • Logo and brand system design

    • Typography and color

    • Packaging and print collateral

    • Brand guideline development

    • Spatial brand application + pop-up design

    • Experience alignment across space + digital

  • In-progress through our LAB, we are creating digital tools — from internal systems to AI-powered applications — that support our process and offer new ways for clients to engage with their brand and space.

PEOPLE

SHIXA | founder
architecture, interiors, spatial strategy

Shixa leads the design vision at INFORMALL, overseeing projects across residential, commercial, and brand environments. With over a decade of experience, she brings both systems thinking and emotional clarity to the design process — helping clients navigate complex decisions while staying grounded in how a space should feel. Her background in architecture allows her to see the bigger picture, while her approach remains hands-on and detail-oriented. In addition to her practice, she teaches undergraduate architecture design studio, a role that sharpens her ability to ask the right questions, think critically, and stay open to new ways of seeing. At INFORMALL, she guides not just the design direction, but the overall rhythm and care with which each project takes shape.

MANAN | magician
brand, tech + creative systems

Manan leads the [LAB] at INFORMALL, where brand experimentation and creative testing take shape. He comes from a background in tech and product management, but his brain lives somewhere between systems, art, and behavior. He works across brand, experience, and strategy — pulling in unexpected ideas from digital tools, culture, and whatever’s next. His experience as a product manager informs how he thinks: balancing vision with usability, and always building with the end user in mind. Alongside brand work, he develops AI-powered tools and creative applications — systems that support our process, and products designed to extend beyond it. The LAB is a space for experimentation and invention, positioning INFORMALL not just as a design studio, but as a hub for ideas, interfaces, and tools that others can use.

Copyright 2025 | INFORMALL | All Rights Reserved