a practice built on wordplay—inform (listen), form (shape), informal (intuitive), and all (people, place, meaning).
We listen first, then we shape. Our work spans space, brand, and experiences, creating cohesive worlds across homes, hospitality, retail, and brand identities. Every project begins with a real conversation about what matters and how it should feel, then becomes a clear set of decisions around layout, light, material, and flow. We treat brand identity like architecture: structure before decoration, meaning before style. Just like a plan guides movement through a space, an identity guides how people enter, recognize, and remember a brand—through color, type, imagery, and tone. No matter the medium, the goal is the same: work that feels human, and feels aligned—where the client, the brand, and the space are speaking the same language.
services
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We design homes that reflect how you actually live. From full renovations and additions to interior reconfigurations and custom millwork, we focus on light, flow, proportion, and material. The goal is clarity—spaces that feel open, intentional, and deeply personal without being overdesigned. Every decision, from layout to hardware, supports daily life and long-term comfort.
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We create workspaces, hospitality environments, and retail interiors that hold both identity and performance. Circulation, flexibility, and atmosphere guide the plan. We think about how people arrive, gather, collaborate, and move—designing environments that support energy, brand presence, and adaptability over time.
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We treat brand like architecture. Structure comes first: positioning, tone, visual language, and clarity of message. From there, we shape identity systems—color, typography, imagery, packaging—and extend them into physical space through pop-ups, retail environments, and experiential moments. The goal is alignment: when the brand, the space, and the people behind it all feel cohesive.
people
SHIXA | founder
architecture, interiors, spatial strategy
Shixa leads the design vision at INFORMALL, overseeing projects across residential, commercial, and brand environments. With over a decade of experience, she brings both systems thinking and emotional clarity to the design process — helping clients navigate complex decisions while staying grounded in how a space should feel. Her background in architecture allows her to see the bigger picture, while her approach remains hands-on and detail-oriented. In addition to her practice, she teaches undergraduate architecture design studio, a role that sharpens her ability to ask the right questions, think critically, and stay open to new ways of seeing. At INFORMALL, she guides not just the design direction, but the overall rhythm and care with which each project takes shape.
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