INFORMALL

a name built on wordplay —
and a practice shaped by it.

inform – the act of listening.
form – the process of shaping.
informal – the imperfect and intuitive.
all – everyone and everything a project touches.

INFORMALL is a multi-faceted design studio operating across space, brand, and systems. Our projects range from architecture and interiors to visual identities and digital tools — often blending disciplines to build experiences that feel thoughtful, adaptable, and grounded in real life.

Each project begins as a conversation — open-ended and grounded in attention. Whether we’re shaping environments, building brands, or designing systems, we look closely at how things connect: how people behave, how memory holds, how context informs, how materials and tools shape experience. Nothing is assumed. Everything is considered.

We work best with those who value clarity, trust the process, and are just as curious as we are.

SERVICES

    • Site + Spatial Assessment

    • Concept Development & User Experience

    • Schematic Design

    • Design Development

    • Construction Documentation

    • Construction Administration

    • Fixture, Furniture & Decorative Lighting Design

    • Custom Finish & Material Design

    • Millwork Design & Coordination

    • Furniture Sourcing & Styling

    • Brand Discovery & Strategy

    • Naming & Verbal Identity

    • Visual Identity Design (logo, color, typography)

    • Brand Guidelines & Documentation

    • Packaging Design

    • Marketing Collateral

    • Signage & Environmental Graphics

    • Branded Interiors / Physical Experience Design

    • Concept & Narrative Development

    • Visual Direction & Moodboarding

    • Design Research & Benchmarking

    • Storytelling & Copywriting Guidance

    • Art Direction (for campaigns, photo/video shoots)

    • Client Advisory & Design Consulting

  • In-progress through our LAB, we are creating digital tools — from internal systems to AI-powered applications — that support our process and offer new ways for clients to engage with their brand and space.

PEOPLE

SHIXA | founder
architecture, interiors, spatial strategy

Shixa leads the design vision at INFORMALL, overseeing projects across architecture, interiors, and brand environments. With over a decade of experience, she brings both systems thinking and emotional clarity to the design process — helping clients navigate complex decisions while staying grounded in how a space should feel. Her background in architecture allows her to see the bigger picture, while her approach remains hands-on and detail-oriented. In addition to her practice, she teaches undergraduate architecture design studio, a role that sharpens her ability to ask the right questions, think critically, and stay open to new ways of seeing. At INFORMALL, she guides not just the design direction, but the overall rhythm and care with which each project takes shape.

MANAN | magician
brand, tech + creative systems

Manan leads the [LAB] at INFORMALL, where brand experimentation and creative testing take shape. He comes from a background in tech and product management, but his brain lives somewhere between systems, art, and behavior. He works across brand, experience, and strategy — pulling in unexpected ideas from digital tools, culture, and whatever’s next. His experience as a product manager informs how he thinks: balancing vision with usability, and always building with the end user in mind. Alongside brand work, he develops AI-powered tools and creative applications — systems that support our process, and products designed to extend beyond it. The LAB is a space for experimentation and invention, positioning INFORMALL not just as a design studio, but as a hub for ideas, interfaces, and tools that others can use.

Copyright 2025 | INFORMALL | All Rights Reserved